When you use video on your website, you have a powerful tool that can increase the popularity of your web pages. Whether you want to earn money, share your knowledge or increase page views, you can use video to create a dynamic web site the attracts and keeps visitors.
Use video to...
1. Enhance Your Website
Use video to turn a static website into a dynamic, interactive destination. There are many types of videos you can use to enhance your website, including:
2. Demonstrate a Product or Activity
How-to videos are some of the most popular videos on the web, and businesses can use them to educate customers. There are many ways to use video to educate customers on how to use your product, and also save time and money on customer service.
3. Share Your Expertise
Many businesses have created a marketing niche for themselves by using video to establish their expertise on a particular topic.
4. Drive Traffic to Your Website
Search engines love video, and with proper video SEO, you can use video to drive lots of traffic to your website.
5. Earn Money
If you have the right content and access to the right audience, you can use video to earn substantial money from your website. Some ways to use video to earn money include:
6. Promote a Sale or Special Event
Just as many companies create a special ad to let customers know about an upcoming sale, you can use video to advertise specials on your website:
7. Give Your Business a Personal Face
It's easy to use video give a human face to your corporate website. Some ways to use video to communicate with web viewers include:
8. Engage Customers With Your Brand
You can use video as an interactive medium to get consumers engaged with and excited about your brand. After all, you don't have to be the one producing the videos, many customers will be happy to do it for you!
9. Encourage Regular Visits to Your Website
You can use video to get people to come back to your website over and over again. By providing regular, quality content, visitors will come back again and again to see what new videos you're offering.
10. Stand Out From the Competition
Web video is becoming more and more widespread, but there are still many industries that don't use video as a common practice. If your competitors don't yet use video, you'll be able to set yourself apart by using video on your website.